The article "The Fastest List Growing Secret" talks about email marketing, it has been created by Sopan Greene.
Are you running ads and marketing with tag lines that send people to your website?
Then you're missing the ponit of web marketing and losing out on your hottest money making opportunity.First a little history. The guys who started web marketing were all either successful dierct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the mail, catalogs, infomercials, etc.Ask any direct marketer or any web marketer who has gotten REAL results what the most important part of marketing is. They will ALL tell you it's the list, the list, the list. In web marekting this means YOUR opt-in e-mail list for your ezine or newsletter.The larger your list grows, the more targeted customers you have to market to for the rest of your life. If you're not builidng a list then you're wasting your time trying to market on the web.
The BIG PICTURE is more than one sale to one customer.The ONLY purpose of an EFFECTIVE (money making) website is to capture e-mail addresses of targeted people who are interested in what you're selling. Why? Because most first time visitors to a site DO NOT BUY. Because you want custmoers for life, not customers for one sale and then bye-bye.If you want to create good customers you have to earn their business. The only way to earn it is to follow up with them, let them get to know you and give them VALUABLE informtaion for free.
Poeple buy from people and businesses they trust and trust can't be created from a one time visit.You have to brand yourself just like The Gap, Coca-Cola, and Nike. When you buy their prdoucts you know what you're going to get. By the way, how many people do you know who only bought one coke or shopped at the Gap once and nveer went back?Your newsletter sent to YOUR opt-in e-mail list is the way you get people to come back.
It's how people get to know what you're about and whether they sholud buy from you.
Of course you better not sell them crap even once or they'll be gone, but we're just talking about how to get them to the point of buying for the first time.Instead of sending people to your website you should be sending them to an e-mail autoresponder.
On the autoresponder you should write eitehr a note about your newsletter or your site or both along with a link to your site. Even if your site is primarily set up to capture e-mails this will raise the amount of subscribers to your list much faster.This way you have captured thier e-mail for sure before they go to your site. Since your list is opt-in it means that if they don't want to be on it they can awlays click an unsubscribe link to get off.If you want to raise your profits in the long run you need to focus on building your list. Don't be misled by thinking that you start an online bsuiness and go out and make a ton of money the first month. You can, but most people don't.The web marketing millionaires of last week have well over 50,000 people on tehir lists. Lists they built over time and make more money from every time they send an offer.You can do it too...If you stop sending people diretcly to your site.© Red To Greene, Inc. All Rights Reserved.About The AuthorSopan Greene, M.A. is a marketing & life cocah & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails","How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mailto:webmaster87-5956@autocontactor.Com
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